Unlock Your Creative Potential: Join Our Cultural Heritage Innovation Workshop 

in the Digital Humanities Professorship of the University of Jena, Germany

using the MESA Method!


Dear Innovators,

We are happy to announce an upcoming learning workshop that promises to be a transformative experience for students and professionals alike. Hosted by Heritage Innovation Lab using the working method created by MESA Company, renowned for its groundbreaking approach to solving complex challenges, this workshop is your opportunity to immerse yourself in the innovative MESA Method—a strategy adopted by leading organizations globally to foster creativity and execution in just a few days.

Workshop Overview:

This unique three-day sprint will focus on “Prototyping Business Solutions for Cultural Heritage in Europe”, aiming to blend creativity, innovation, and practical problem-solving skills. Our mission is to explore new avenues for preserving, promoting, and innovating within Europe’s rich cultural heritage sector. Using the MESA Method to guide our journey from concept to prototype we will be thinking about the next steps of Heritage Innovation Lab, a B2B platform for preserving and promoting the rich cultural traditions of Europe through creativity and the most innovative digital technologies.

Why You Should Attend:

  • Learn from Experts: Engage with an extraordinary team of facilitators and peers, bringing together a wealth of diverse experiences and expertise​​.
  • Hands-On Experience: Transition from inspiration to action, applying the MESA Method to create tangible solutions to real-world challenges​​​​.
  • Networking Opportunities: Connect with like-minded professionals and students passionate about making a difference in the cultural heritage sector.
  • Make an Impact: Contribute to a project with the potential to influence how Europe’s cultural heritage is appreciated and sustained for generations to come.

Who Should Attend:

This workshop is designed for anyone eager to apply their creativity and professional skills to the field of cultural heritage, including:

  • Students in related fields seeking practical, impactful learning experiences.
  • Professionals in the areas of cultural management, tech, tourism, innovation, and creative industries.

Workshop Details:

  • Date: 19-21 March 2024
  • Location: JenTower, University of Jena, Germany, with options for remote participation.
  • Application Deadline: March 1st, 2024

How to Apply:

Please send register here.
Alternatively you can email to gustavo.nogueira@uni-jena.de

Spaces are limited and the group of participants will be selected to have a diverse team working together, so we encourage you to apply early to be part of this groundbreaking workshop.

Join us for an unforgettable experience where your ideas can lead to tangible solutions that celebrate and preserve Europe’s cultural heritage. Let’s create, innovate, and make a lasting impact together.

Looking forward to welcoming you,

Gustavo Nogueira 
Heritage Innovation Lab
University of Jena 


P.S. Don’t miss this chance to be a part of a vibrant community of innovators and creators. Apply today and be the change you wish to see in the heritage sector!

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